Prologue
Like, Know, Trust = 75%
Like. Know. Trust.
Chances are, you've heard these three words used together a lot. And this combination may be why you're doing your podcast.
What people rarely mention is a fourth item, which is a quality you'll also need to have to be successful with listeners and possibly the main reason people listen to your podcast in the first place.
People forget "agree with" and how important this is.
Consider the highest-paid radio personality of all time, Rush Limbaugh. When he died, 15.5 million people listened to him weekly.
That's a lot of people, but it didn't have the impact you would think, at least when it came to changing the minds of people. Rush was speaking in an echo chamber – aside from a few people who liked to "hate listen" (you know who you are), everybody in his audience was there because they agreed with him.
I'm not a Limbaugh fan – I think he was on the wrong side of just about every issue he discussed. But the dude knew radio and how to use it to connect to people.
He didn't connect with everybody, just some people. But that was enough to make him one of the top radio hosts ever.
Consider this when you record your next episode ...
The most successful hosts aren't trying to convince people; they're flying a flag and inviting people to come along.
Nobody wants a milquetoast podcaster who tries to play both sides and keep everybody happy. Listeners want somebody with authority (that's you, simply because you have a podcast) to say, "I feel this way and it's OK for you to feel this way too."
Of course, there are downsides of this – I talked about them recently on Build a Big Podcast. You don't want to be on the wrong side of history.
I get it, it's complicated. But don't let that keep you from speaking your truth, even when it's difficult to do that and there is pushback from some people. If you reach enough people, there will always be pushback on what you say, which is great, because pushback is how we learn and get better.
Keep flying your flag!
NOTE: I'm finishing out the manuscript for my upcoming "podcast launch" book and am looking for very specific podcaster examples. YOU may be a match. Follow me on Twitter to get up-to-the-minute requests on what I need. I'm on a tight deadline, so if you see something you're a match for, please respond ASAP.
Podcaster Opportunities
Samsung Podcasts – Get Your Podcast on Refrigerators
Samsung Podcasts wants you on its platform. This will make your podcast available on Samsung phones, refridgerators, and other "smart" devices.
Imagine the feeling of being at your friend's boujee house, getting a boujee drink, and commanding his boujee refrigerator to play your podcast.
Impressive!
Make it happen here. It's as simple as submitting your RSS feed.
RELATED: Want more control of your RSS feed? Check out FeedBlitz.
Podcast Marketing
How to Get Booked on Podcasts
Podcast-focused PR agency Lemonpie says there are six steps to getting booked as a guest on podcasts:
- Define your topics + unique points of view
- Create your prospect list
- Pitch podcast hosts
- Follow up with the hosts
- Coordinate and book
- Prep for your interview
Of course, there is more to it that you need to consider ...
They also suggest a media kit that includes:
- Headshot
- Bio (~2 paragraphs)
- Company links
- Social links
- Topics you typically cover
Note that all of these elements can be organized via Brandy. which allows anybody you're being interviewed by to download images and other information in the exact format and size they need. For example, if somebody needs a 500x500 JPEG, Brandy handles it automatically.
I'm curious if you agree or disagree with this ... Let me know!
Podcast Production
Audacity 3.2 is Coming!
Audacity, the world's most popular open-source DAW, has been downloaded over 111 million times since 2015.
Love it or hate it, it's had a huge impact on podcasting.
Version 3.2 is scheduled to be released next week and has some big changes, including stackable effects and nondestructive editing. I've been playing around on the beta version for the last few days and it's excellent.
Want to keep on top of everything and see a preview of what's coming? Audacity Version Updates is a free site that will keep you up-to-speed on all the changes.
Podcast Humor
Oops! Shouldn't Have Hit Publish!
If you've never done this, you're not putting out enough episodes!
What's the biggest mistake you've ever made with your podcast production? Join the conversation here.
Podcast Monetization
Find Influencers: 6 Easy Steps to Choose the Right Ones
You might not be looking for an "influencer" to help you promote your podcast, but this is good information about who companies are looking for when they advertise on podcasts and how they're finding them that you should be aware of.
Long story short, this is how people are finding you, how they're judging you, and how they're making the decision on whether to hire you.
The Wrap Up
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